Growing Publications
Publishing Tools




Advertising Rate Card Workbook, Only $18

Simplifies Ad Pricing Decisions for Publishers

Use this workbook to set the right prices for all sizes and shapes of ads in your magazines, newsletters, or websites. Line-by-line instructions help you determine what your prices ought to be (compared to competitors) and establish industry-standard discounts for multiple ads, partial pages, and marketplace sections. Takes all the pain out of creating rate cards. And it comes with a sample you can easily adopt as your own.

The kit comes with two files

Instructions (in PDF format) provide detailed instructions for completing the worksheet, including tips about pricing and updating your rate card. Also includes a detailed sample rate card.

Worksheet (in Microsoft Excel) helps you set up a complete rate card in a few simple steps.

This is a simple tool and easy to use, but it is packed with priceless advice and practical suggestions from Cheryl Woodard, the magazine startup expert who launched PC Magazine at a San Francisco kitchen table 25 years ago.

Retail price: $30
Special Internet discount: -40%
Your discounted price: $18


If you are working on a publishing plan and you need specific advice, feel free to contact me. I've seen hundreds of publication business plans, and I can offer quick, low-cost advice about yours. My Coaching services are very affordable and you can charge the consulting fees to a credit card.

How to Order:

We can send you the advertising rate card worksheet by email (fastest way) or on a CD mailed to your postal address.

Three ways to pay: by check, credit card, or Paypal. Click on this button to pay now with Paypal:

Or send your order, with credit card information, by email or by post to: The Publishing Business Group, 2821 Kavanaugh Blvd, Suite 3D, Little Rock, AR 72205.

Important Note: Please include all of the following information with your credit card order: card number and type of card, billing address, expiration date, the 3-digit or 4-digit verification number printed on the back of your card. (It appears after and to the right of your card number), the name on your credit card, your mailing address (if different from the billing address) and the email address we should use to send you the files.


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