Simplifies Ad Pricing Decisions for Publishers

Use this workbook to set the right prices for all sizes and shapes of ads in your magazines, newsletters, or websites. Line-by-line instructions help you determine what your prices ought to be (compared to competitors) and establish industry-standard discounts for multiple ads, partial pages, and marketplace sections. Takes all the pain out of creating rate cards. And it comes with a sample you can easily adopt as your own.

The kit comes with two files

Instructions (in PDF format) provide detailed instructions for completing the worksheet, including tips about pricing and updating your rate card. Also includes a detailed sample rate card.

Worksheet (in Microsoft Excel) helps you set up a complete rate card in a few simple steps.

This is a simple tool and easy to use, but it is packed with priceless advice and practical suggestions from Cheryl Woodard, the magazine startup expert who launched PC Magazine at a San Francisco kitchen table 25 years ago.

Questions?

If you are working on a publishing plan and you need specific advice, feel free to contact me. I've seen hundreds of publication business plans, and I can offer quick, low-cost advice about yours. My Coaching services are very affordable and you can charge the consulting fees to a credit card.