Publishing Bookstore

We hand-picked these books because each one offers practical help to publishers. You can buy them right now from Amazon.com by clicking on their titles.

Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard, The co-founder of PC Magazine, PC World and Macworld provides step-by-step instructions for selling ads and subscriptions, hiring people, writing a business plan and raising money. This is the most popular, widely used book about how to start a magazine. The new, completely revised 5th edition includes Web publishing techniques you won't find elsewhere.

Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom) by Cheryl Woodard and Lucia Hwang. Nonprofits struggle to focus people's attention and spread a message, but with very limited resources. This step-by-step primer provides realistic, easy-to-use information about editing, design, production and distribution that will help you create more exciting print publications and websites. We gathered best-practices and time-tested ideas from other publishers - advice that will help startups and for-profit companies, as well as nonprofit organizations.

How Not to Start a Magazine: Mistakes to Avoid When Starting Your Own Publication, by B. Ann Bell A short, practical book that we think every startup publisher ought to read. It packs a lot of great advice into 100 pages.

How to Start and Produce a Magazine or Newsletter by Gordon Woolf This completely revised and expanded edition of Wolf's book covers editing, design, printing and distribution in better detail than any other book we've reviewed. Its a useful read for publishers of evey stripe, from a club newsletter to a corporate communications magazine to a newsstand consumer magazine.

How to Start a Magazine by James B. Kobak Written by a seasoned magazine publishing executive and consultant, this book gives a wonderful insider's view of the magazine business at the highest levels.It is not a step-by-step how-to book, like some of the others we'rerecommending, but this one gives an excellent industry overview.

The Magazine From Cover to Cover : Inside a Dynamic IndustryThe Magazine From Cover to Cover: Inside a Dynamic Industry by Sammye Johnson, Patricia Prijateld This book examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends. It shows how magazines reflect and influence the world around them.

Career Opportunities in Magazine Publishing: The Ultimate Guide to Succeeding in the Business by Ralph Monti, a a management consultant for magazines, custom publishing, and communications businesses, and his book examines the intricacies of the magazine publishing industry. This guide will aid those who are looking for a first job, changing careers, or trying to break into the magazine business.

Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) by Charles P. Daly, Patrick Henry, and Ellen Ryder. This somewhat scholarly book offers a history of the magazine industry as well as an introduction to its major players.

Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to STart Manage, and Profit from a Homebased Publishing Company (Culture Tools) by Thomas A., Williams. Tom Williams has started, edited, and published city and regional magazines and a weekly newspaper in North Carolina, and dozens of other magazines. His book is a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using a home computer.

[Not Rated] The Layers of Magazine Editing by Michael Robert Evans Candid and constructive comments from contemporary editors paired with practical instructions from a seasoned professiona.

Magazine Editing: How to Develop and Manage a Successful Publication by John Morrish. The author was editor of Time Out, and other publications. He has terrific experience that he shares in this book.

National Writers Union Freelance Writers' Guide by James Waller The book discusses how to negotiate fees and rights with freelance writers. Every editor should own this book.

[Not Rated] The Editor-in-Chief: A Management Guide for Magazine Editors by Benton Rain Patterson, Coleman E. P. Patterson Few books cover editing as well as this one. It sets out the whole task of editing a magazine so that any beginning publisher or editor can do the job right. Although there are no Amazon reviews of it, we highly recommend this book!

Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers by Jan White. This classic book is a favorite among magazine professionals who know that the right look is key to magazine success.

Magazine Design That Works: Secrets for Successful Magazine Design (That Works Series) by Stacey King. The author focuses on 20 different magazines to profile what makes them work graphically, and how their look was conceived, designed, and executed.

magCulture: New Magazine Design by Jeremy Leslie.This great new book explores the very latest trends and creative design styles in contemporary magazines from around the world. Use it to help perk up an aging magazine or design a hip new one.

Publication Design Workbook: A Real-World Guide to Designing Magazines, Newspapers, and Newsletters by Tim Samara Covers the whoe subject with examples and very practical suggestions.

Newsletter Design: A Step-by-Step Guide to Creative Publications (Design & Graphic Design) by Edward Hamilton Practical advice from a professional designer of very successful newsletters.

The One Page Business Plan for Non-Profit Organizations (The One Page Business Plan) by Jim Horan offers an extremely simple way to develop successful plans, even if you have no planning experience.

Trade Magazines and Newsletters

You Can Now Get Discounted Subscriptions to These Great Business Magazines and Newsletters for Publishers

Subscription Marketing is an excellent newsletter with practical tips about selling subscriptions and updates about how other publishers are successfully growing their paid subscriptions.

Newsletter on Newsletters is for newsletter publishers and covers tips about editing, production, circulation, and management.