Creating and Selling Digital Editions
By Cheryl Woodard, Posted May 2007 [HTML]
Often a publisher cannot afford to put a printed magazine into maximum distribution. Just physically producing a printed magazine is one obstacle, and getting it mailed - particularly to far away places - is another. In many cases, a digital edition is the optimum solution.
There are many vendors offering low-cost, practical ways to publish
a digital edition of your printed magazine -- or to create a digital
one as an alternative to print. The best ones can convert your magazine
or newsletter from a printed page or a PDF file into a simple Adobe Flash
'movie' that lets a reader flip through pages, go back and forth through
the magazine, and interact with it, as though holding a copy in their
hands.Here's a Wikipedia
article about Flash if you are unfamiliar with the program.
Generate Income Don't be tempted to give away the digital editions for free, just because you saved so much on printing and postage costs. Instead, think of the digital edition as a means for reaching readers who would not otherwise have access to the magazine. Many niche publishers are charging subscribers and single copy readers exactly the same for digital editions as they do for printed ones. Some offer a slight discount for the digital subscription. And as for advertisrs, well, the digital distribtuion should count as much as the printed readership does, but more often, publishers give away the digital distribution for free. That is, anyone advertising in the printed magazine pays a rate based on the print circulation, and the digital circulation is free.
Here are some examples of print magazine publishers fully implementing a digital publishing strategy:
If you are working on a publication and you need specific advice, feel free to email us. We work with newsletter, magazine, and book publishers of every variety. The chances are good that we can help you, too.