Q: How do I get my magazine or newsletter printed?
Answer: Get some professional advice about
printing a magazine, and shop around.
Magazines and many newsletters are generally printed by commercial printers
on sheet-fed or web offset printing presses. The choice of a printer depends
on how many copies you are printing, and in what format (number of pages in
the issue, trim size, and so forth).
A good relationship with your printer is critical to your success,
not only because printing is usually the biggest of a publisher's
expenses, but also because a resourceful and cooperative printer
can vastly improve the quality of your publishing business life.
Remember, periodical publishers have to meet deadlines and control
costs, all the while creating a vibrant and exciting relationship
with an audience of newsstand buyers and subscribers. A bad printer
can wreck you, and a good one can save you. It's that simple.
A production consultant -- someone with many years of experience
buying printing services and from several different printers
can help you find the best printer and negotiate the best contract.
We list some consultants on our links
Two annual resource guides provide lists of printers: The Folio
Magazine SuperBook, available
online at http://www.foliomag.com/ and the Circulation Management
Magazine's Circulation Sourcebook issue,
also available online at http://www.circman.com/.
Your production consultant will probably guide you through a
process of interviewing printers and getting bids. And read more
about launching magazines at www.magazinelaunch.com, which also
lists some production and design consultants.
There is a whole chapter on printing in our new book, Every
Nonprofit's Guide to Publishing, from Nolo Press, Spring 2007.
The chapter covers how to find the right kind of printer, negotiate
a contract, and manage the relationship. There are also chapters
about editing, design, and digital workflow.