Q: I want to start a magazine, but how do I find readers?
Answer: Figuring out how to find readers can
be complicated, but there is help available. First, try to be
specific about what kind of people you want to reach. Think about
things like their age, income level, occupation, and hobbies.
Then, check with mailing list brokers to get some numbers on
the size of your potential audience. Commercial list rental companies
offer mailing lists of people who subscribe to certain magazines
or who have joined related associations. These lists can help
you assess your market, and you may use the mailing lists to
sell subscriptions, too.
It also makes sense to check the circulation size of other publications
similar to yours. Get numbers from their websites under 'how
to advertise' or the media kit.
Publishers commonly spend $10 to $20 per subscriber to acquire
new subscriptions through marketing efforts like direct mail.
Email promotions may cost less.
A website set up to sell subscriptions will be an essential
resource for any startup print magazine. There's a chapter about
websites in our publishing how-to book, Starting
and Running A Successful Newsletter or Magazine. Our book
also has a whole chapter devoted to finding readers.
You can also read about selling subscriptions and getting distribution